Make your marketing actions personal
Increase the reach of your direct email marketing campaigns by 30% and multiply the CTR of your ads by 15
Increase the ROI of your campaigns
Identify your brand ambassadors and influencers. Increase loyalty and engagement with personalised strategies based on the interests of your targets. Reduce churn and capture better qualified prospects by designing campaigns based on incentives and contents that really interest them.
Improve customer experience
Provide an enhanced customer experience in your call centre, website and apps by adapting your contents to the specific interests of each type of user. Discover the most appropriate sponsorship opportunities that will make your users engage and react positively.
Socialise your CRM and BI
Connect Xeerpa to your CRM system, Campaign Manager or Business Intelligence platform to obtain a complete 360 degree view on each of your customers, combining your transactional data with their interests, favourite brands and products, locations, social activity, friends and much more.
The most advanced user social profile
Xeerpa analyses the data that your customers share in the social networks, creating an individual profile for each of them
Discover the products and brands that your users prefer, all the things that really interest them and their score in Xeerpa’s over 300 categories.
Identify your most loyal and influential customers, focus your efforts on those who represent the most value and ROI for your business.
Analyse how influential each of your users is, how they connect with friends, who they follow and who is following them.
Precisely locate your users and create powerful direct marketing actions based on their most frequent geo-locations or travel patterns.
Discover the conversation topics in which your users participate, the things they talk about and who joins those conversations.
Identify users that are only after your give-aways and prizes, not your brand. With Xeerpa you can exclude them from your analysis and targets.
Keep an eye on competitors
Identify which customers and fans are also following your competitors, so you can devise your retention and loyalty strategies accordingly.
Apps and platforms
With Xeerpa you may also know which apps, games and platforms your customers use with their mobile devices, including third-parties.