Analysing users' interactions with your social media content and their engagement score!
Analysing users' interactions with your social media content and their engagement score!
Xeerpa has recently teamed up with IBM to include Watson’s Personality Insights analytics into our Dashboard, providing a complete analysis of not only the interests, hobbies, favourite products and brands or geo-locations of each user, now combined with an in-depth analysis of her/his personality and consumption preferences, allowing for an even more advanced personalisation in marketing campaigns.
Xeerpa has recently teamed up with IBM to include Watson’s Personality Insights analytics into our Dashboard, providing a complete analysis, now combined with an in-depth analysis of her/his personality and consumption preferences.
Rebuild your database faster with social login
Rebuild your database faster with social login
In this online session on how Sports Organizations can build the most advanced 360 view of fans we had the pleasure to have Olivia Archanco, Consumer Strategy Director at LaLiga… Today the e-commerce sector is touted to be a trillion dollar industry. Considering the current COVID 19 environment, the online shopping business is expected to grow even more in the… This Guestpost by our partner Genetsis explains the synergie between CIAM DruID and Xeerpa. Behind every activation or user acquisition campaign a very important question arises… and that is… In this post we’ll tell you how to leverage the registration area of your e-commerce to collect customer first party data, how to use it efficiently and personalise online shopping… In case you haven’t attended our Webinar with Salesforce Latin America, feel free to watch the recording. This video explains how the joined solutions of Salesforce y Xeerpa help achieve… Our clients can leverage all digital channels to incorporate Social Login 2.0: their Websites, e-commerce, mobile Apps, WiFi hotspots and promotional campaigns. Interactive marketing campaigns online have proven to be very… At Xeerpa we never stop adding new categories of interest so that our clients can create even more sophisticated segmentations. We’ve recently added 4 new categories to the list of… Will the New 20s be the End of Third Party Data? Google marks the beginning of the twenties by announcing that they will limit and progressively reduce the use of… . Don’t miss our next Webinar for digital marketing experts at major companies in the beer industry: Analyze 1st Party Data to Know your Customers and Active Audiences. During… Back in the 2000, 20 years ago, companies relied on one or two ways to contact their customers (brick & mortar stores; Customer Call Center). Traditional CRM gave us a… From influencers to brand advocates We have been able to observe how advertising a product has changed over time and how traditional media are not the only way to reach… Why Buyer Persona is Important in Marketing Alcoholic Beverages? It goes wihout saying that beer, wine and liquor companies belong to a highly regulated industry. Their marketeers are getting really… How well do you really know your fans, customers and prospects? Are you able to tell what type of music a specific client listens to? His or her favorite restaurant?… Surely you’ve heard by now about the importance of social media data in digital marketing. And you probably have questions such as: Why is it important for my business?… Can you trust your CRM data? Do you, by any chance, have quite a few users in your CRM that were born in Afghanistan, on the 1st of January, 1900s?… Why do you need a Buyer Persona profile? Every brand has an approximation of its ideal customer, the one more likely to purchase their products. The more precisely defined this… 2018 was the year of GDPR, with companies having to work hard in order to accommodate their data collection processes to the new regulations, resulting in more transparency and providing… As we have all probably seen in our LinkedIn feeds lately, on 10th of December Google confirmed the closure of its Google+ API as an imminent measure: all its features… One of the main goals of Social Media strategy for marketing teams is generating engagement, or in other words, encouraging users to interact with its brands’ social media content through… Click here to watch the video of the webinar (Available in Spanish) Log in to watch the video of the webinar Before accepting, you must read our Social Privacy Policy,… In this Guide we analysed how the new GDPR affects consumers’ private data collection and processing, and we explained the necessary steps to adjust the registration pages to the requirement… Xeerpa has recently organized an event with Cool Tabs, Genetsis and representatives of companies from different industries, at The Valley Digital Business School. We discussed the challenges and the opportunities that Marketing teams face… Say you’re a restaurant or coffee shop like Burger King or Starbucks. Your fans are multitude and they know you, everything you publish about yourself, but do you really know… Companies throw everything they’ve got at World Cup Marketing: this year the audiences are estimated at 3 billion people. The 2014 World Cup was the most tweeted about event in… Over the past few weeks everybody’s inboxes have been flooded with emails from companies asking for consent to keep users’ data in their databases, in compliance with the new EU’s… Xeerpa now includes AI-based Personality Insights analytics, providing a complete analysis of not only the interests, hobbies, favourite products and brands or geo-locations of each user, now combined with an… The case of Cambridge Analytica and Facebook has been in the news recently with Facebook’s CEO Mark Zuckerberg appearing before the US House and Senate to respond to questioning. Cambridge… Xeerpa likes to see other places and talk to people in all sorts of industries. One such place is Rotterdam and one such “different industry” is sports. We were recently… Fashion is all about what people are saying, doing, and, of course, wearing. A fashion company that’s not keeping one or two eyes on the street isn’t worth its salt… We recently caught up with our Chief Information Security Officer at Xeerpa, Guillermo Cediel Blanco, on obtaining our recent ISO 27001, the international information security standard. We discussed the certification… On March 8, Omar Rois, one of the founders of Xeerpa, was at Darwin SocialNoise surrounded by the stunning 19th century walls of their offices. He’d come with one purpose:… If you’re working at a café, a restaurant, a music venue, clothing store, you name it, you’re bound to get asked at least 10 times during a shift, “Hi, do… Most of us can agree that social network profiling has plenty of unlocked potential and that getting into social login-expanding CRM with the data you can extract from it-has all… If you own or manage a Facebook App and you use it as a Social Login, you may have received a message from Facebook, informing you about the Facebook’s upcoming… Valentine’s Day is always special occasion to show your better half how much they really mean to you. Everybody knows that a great gift is one you heard the person… At a time when 95% of users 18 to 34 are following brands in social media, not just their friends from high school, companies are now more aware than ever… FITUR 2018 just closed and the tourism industry turned out in Madrid for the week-long event. Everyone who’s anyone in tourism was there and those of us helping tourism along,… Last year was full of milestones reached and new challenges for Xeerpa. We’ve been looking forward to the new year for the company and for the entire industry we work… The renowned Japanese Brand has just launched the #WASOBeautyInside campaign, an extremely exciting artificial intelligence project in which Xeerpa has been involved. Shiseido, as part of its strategic plan regarding… These are amazing times for the Tourism Industry in Spain. Our country beat historic record numbers of tourists visiting Spain in 2017. Spain remains the third most visited country in… The Xeerpa team would like to wish you a joyful holiday season and we are happy to share our glad tidings that boost our Christmas spirit even more. This year… It goes without saying that the changing data protection rules have a great impact on marketing, and we totally think the impact is positive! In Xeerpa we neither believe in… On the 29th of November, Omar Rois, Xeerpa´s co-founder, moderated the round table “Analytics in Social Media: What to Measure When Anything Can Be Measured” at the #Inspirational17 Festival, organized… Nervousness with Black Friday’s arrival is one of the most common symptoms for the business managers at e-commerce. This shopping holiday implies facing a vast competence, fighting like a spartan… The European Union’s General Data Protection Regulation (GDPR) can be a headache, but it can also become a competitive advantage. Life won’t be the same after May 25, 2018, at… Without any doubt, the users’ geolocation is one of the most influential factors when talking about trends and vogues. For instance, an affinity report of a company whose users are… It doesn’t come as a surprise when I say that video games consumers are some of the most tech-savvy and generally corporate marketing aware targets. You only need to take a… In the world of social media marketing, it can be difficult to measure user engagement with your brand in a meaningful way that accounts for not only the quantitative sum… In this video tutorial we’ll show you how to create Custom Segments in your Xeerpa Dashboard. Since the Grammys are only a week away, in this demo we’ll build a… “Attract and Convert!” is a mantra that echoes through the halls of marketing and sales departments everywhere. It is repeated ad nauseam as if it were a simple, 2-step process… We know how important it is for you to be able to monitor your users as they enter your applications in order to adapt your inbound strategy with extreme agility…. Xeerpa has grown a lot over the last 4 years and our clients’ needs have changed considerably; so, we decided to go back to the drawing board to overhaul our… Qualitative social data analysis in the golden age of marketing With the abundance of multimedia content shared by users across social media platforms, we are truly in a golden… In this day and age companies are gradually adjusting to the new digital society, where information is key. Tons of data are being generated and consumed in real time by… The registration and sign-in forms in our websites are very important places where we welcome our online customers and users. A carefully designed user experience is key to attract them… Great news arrived, Xeerpa has been selected finalist at the BBVA Open Talent 2014, in the Europe category, from over 870 projects in total from around the world, so no… Marketing actions targeting Real Madrid and FC Barcelona fans CANAL+ has always based their marketing strategies on customer knowledge and understanding. The frequent direct marketing segmentation campaigns that their team… Using Xeerpa has never been easier We want to make things easy, so today we bring you a new option so you can start using Xeerpa straight away. Our platform… From its subsidiary in Spain, Shiseido is leading a very ambitious CRM project which has let them achieve a very rich and advanced knowledge of their customers and prospects. The… You have probably put a lot of effort and spent money in growing your community of fans in Facebook. You also probably think it is now time to see the… When we use Facebook we are constantly generating information that is stored with our profiles. Information such as our interests, products and brands we follow, locations where we move about,… Before we start, many thanks for tuning in and welcome to our blog! In this space we’ll talk about those things we know the most about: CRM and social media…
Webinar on demand LaLiga Tech | Xeerpa: Building the most advanced Fan Profile
Top 5 trends that will shape the future of Technology in E-commerce in 2021
Optimize your campaigns with DruID and Xeerpa by identifying and profiling your consumers
Focus on e-commerce: enhance customer knowledge and master personalisation of online shopping experience
Webinar on demand: Salesforce Latin America and Xeerpa
How Xeerpa and Qualifio help collect data using interactive campaigns
New subcategories of interest: Milkshakes, Golf, Carribbean, NYC
First Party Data is Gaining Ground to Third Party Data
Webinar for beer industry: Analyze 1st Party Data to Know your Customers and Active Audiences.
Main CRM 2020 Trends
Discover Microinfluencers and Brand Advocates within your Customers
Buyer Persona for Alcoholic Beverages Industry
A 360º view of your Clients
Social at the Core
The road to a good quality CRM
Creating the ideal Buyer Persona profile
A recap of the most relevant CRM trends for 2019
Google+ shuts down: Instagram takes over
Xeerpa Engagement: analysing users’ interactions with your social media content
Webinar On Demand: Personality Insights & Social Media Profiling
Social Login and GDPR: how does it work and what are the benefits for users and brands?
Is there life after GDPR? Challenges and opportunities for marketing actions
Social Media Profiling in Casual Dining and Fast Food
World Cup Fever. World Cup Marketing.
Is your CRM on a GDPR crash diet? Rebuild your database faster with social login
Xeerpa Personality Insights: The secret to know your clients
Cambridge Analytica case, Facebook and User Privacy
Soccer Teams, Know Your Fans like Never Before
The Social Login Catwalk
ISO 27001, Information Security Stamp of Approval
What is Social CRM and Why Does Your Company Need It?
“What’s the Wi-Fi?” or a Win-Win in Wireless with Social Login
All Stars of Big Data: Some Examples of Promo Campaigns by Xeerpa’s Clients
Ready for the FB security update: Strict Mode for Redirect URIs
Valentine’s Day was Made for Love
Breakfast with Pascual: Social Login and Social Media Profiling
FITUR 2018: Innovation in Digital Marketing in tourism industry
CRM Trends for 2018
This is how Xeerpa analyses Shiseido fans’ inner beauty
Social Profiling in The Tourism Industry: TURESPAÑA Case Study
Xeerpa wishes you Happy Holidays!
Optimize your Social Login with Double Opt-In
‘Analytics in SM’, Panel Moderated by Omar at #Inspirational17
Black Friday: how to stand out among competitors
Complying With GDPR is Easy… If You Know How to Do It
The powerful tool of geolocation for your marketing campaigns
Why do you should start using Marketing Profiling for videogames
Xeerpa’s new and improved engagement scoring
Xeerpa 101: How to build Custom Segments
6 benefits of merging social data with your CRM
New activity screen for “Xeerpa Auth”
Presenting expanded Xeerpa interest categories
The confusion between Social Listening and Social Media Profiling
Benefits of Social Login
Advantages of universal login in the crm strategies
Xeerpa selected finalist at BBVA Open Talent 2014
Social Profiling Case Study: How CANAL+ improves the return of their campaigns with Social Profiling
Xeerpa & Cool-Tabs: The complete marketing solution for Facebook
Shiseido’s 360º customer profile
6 reasons to complement your CRM with social media data
Xeerpa’s 36 Interest categories
Let’s talk about CRM and social media data
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